Our favourite Christmas campaigns

It’s the last day of term for us at CAKE and we’re taking a look back at some of the festive projects we’ve been busy working on for our clients over the last few months.

One of our favourites was a campaign we created for The Lexicon, which followed the well-loved ‘Twelve Days of Christmas’ concept. The idea behind the ‘Gifts of Christmas’ was to gradually reveal the series of events taking place at The Lexicon over the festive season, incorporating the campaign message, ‘Our gift to you’.

The images show you the campaign in action across The Lexicon’s social channels and how they were used as GIFs to promote the festivities, generating interest and encouraging footfall. We’re really proud of it and as Christmas is a time for sharing, we thought it was only fair that we shared it with you!